I recently had the pleasure of meeting with Kulwinder Singh, who heads up marketing for SatyamBPO in Hyderabad. It's great to meet a marketing guy who generally get's it. Check out how he placed a picture of Kishore Rao, SatyamBPO's Head of Quality, receiving a Six Sigma IQ Excellence Award on a giant billboard in New York's Times Square...
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Jul 23, 2008
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Sounds like Kulwinder should set himself up in LA as a publicist :)
Posted by: Phil Fersht | Jul 31, 2008 at 04:16 PM
This placement goes beyond marketing. Pictures like these are seen by audiences and leave an impression on them. And the exposure which Satyam BPO got from this placement. Also kudos to Kulwinder for getting his organization placed there.
Posted by: Thomas | Jul 31, 2008 at 02:41 AM
Kulwinder Singh is an outstanding PR guy I have worked with in several assignments indirectly. If you ever write a book/compose a song or just want your firm to be damn popular, you gotta use Kulwinder. He will put you on the moon if thats what you want. Just tell him when and the aircraft will be ready, with your brand and logo on it!
Posted by: Chandrashekaran | Jul 31, 2008 at 02:31 AM
Tremendous showcase of the organization at the 'crossroads of the world'. More importantly, good positioning of India as the world's leading outsourcing destination. India needs to do a lot more of this!
Posted by: Abhishek | Jul 31, 2008 at 01:54 AM
This is fantastic marketing. I'd like to learn something from this guy. Am new to marketing myself, and hope to be able to do this for my organization one day; I hope to "get it." :)
Posted by: Mini | Jul 28, 2008 at 12:59 PM