Much more fascinating than trying to predict what, on earth, is going to happen in global sourcing in 2009, is trying to make some sense of 2008's non-stop chain of events. However, emerging from the rubble has been the maturing of the BPO industry, as several global service providers have striven to consolidate their market positions, anticipating further growth in BPO services in 2009. The premise being that buyers are quickly becoming more accepting of radical change to their global business models that not only drives down operating costs, but also enhances their competitive position.
How has BPO emerged as a vehicle to achieve these goals?
BPO matured as buyers took on a bottom-up approach to adoption. For the first time, we have started to see BPO engagements being adopted in the right way.