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Feb 18, 2009

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While I agree with Vinnie's comments that the web has made it possible for small businesses and one-man shops to market themselves to a massive audience, there is also the danger of mis-information floating around the market. There are firms in these lists whose entire revenue model is selling to vendors, not buyers, yet they have managed to be categorized as "outsourcing advisors". In addition, there are firms, for example Fidelity, categorized as "advisors" when they are service providers. Why not add IBM, Accenture etc to the list as they can "advise" clients on outsourcing too?

I dont even know what to say to this... These guys have already gotten sideways with Businessweek due to their questionable methods before (though that reporter did his organization no favors by focusing on the wrong things) and it's easy to see why.

It's one thing to be marketing savvy, it is an another thing entirely to make stuff up and pass it off as "data".

I mean no disrespect to the firms listed--many of them are indeed top quality players in our space. I just hope serious businesspeople can tell the difference between the reality and what is portrayed here.

I do feel good about one thing--if this is the alternative than the future of sourcing advisory services is still quite bright.

Vinnie,

I couldn't agree more. The Black Book guys have done a phenomenal job marketing themselves using web technology, like Deal Architect has for you. That's why they warranted a posting!

And while I many poke some fun, this is further evidence of their increasing their visibility into the global business community.

PF

Phil, we live in world where your personal, one man band blog is probably read more than your AMR reports. We live in a world of micro-nationals - small firms with global impact far more than their size would suggest. We live in a world where big is GM and Citibank and United and Verizon - don't you wish we had micro firms in each category?

I run a boutique firms - but I leverage partnerships and other assets like my blog. Could not have done it 5 years ago but today I can selectively compete with much larger firms - and as my clients will testify at much higher ROI.

I would suggest the Black Book is also one of those phenomena which would have been possible a few years ago - their web based survey, their ability to evaluate global sourcing markets. You may not agree with the results or methods or categories, but you have to admire their impact and reach for their size...

Oh Phil, aren't you being a little harsh?? Who says, for example, that just because a firm provides outsourcing services they can't also be a trusted advisor to buyers trying to decide whether or not they need to outsource? Also, as Bernie Madoff's one person audit firm in a strip mall showed, small shops can have a big impact on how buyers spend their money.....

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