Burger King is certainly stepping up its customer retention initatives, as typified with this creative new campaign highlighted by the Human Capitalist. Not only is the fast food giant driving customer loyalty, but it also is leveraging the latest sourcing models to drive down costs and improve the customer experience....
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Dec 18, 2007
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Brilliant! I love this....
Posted by: Mark Stelzner | Dec 19, 2007 at 07:58 AM